Due to regulations, one of our clients cannot prospect with emails. This means that all cold outreach must be done through LinkedIn.
Currently Elevate does not allow you to send out a GIF when you send a message through LinkedIn, only a preview. You are then redirected to a redirect link which they feel will lead to "losing people" at that point. It is currently quite a big sticking point for those users.
It would be great to have the GIF functionality in LinkedIn as well to help clients have the same functionality that they would have with email, on LinkedIn. It is a theme that we have seen crop up in two pilots here in the UK so far.